Marketing [Hardcover]
Buy New
$145.00 & eligible forFREE Super Saver Shipping. Details |
Rent
$79.75 & this item ships for FREE with Super Saver Shipping. Details |
In Stock.
Rented by apex_media andFulfilled by Amazon.
| |
Book Description
Experience, Leadership, Innovation. This edition of Marketing continues a tradition of leading the
market with contemporary, cutting-edge content presented in a conversational
student-oriented style, supported by the most comprehensive, innovative, and
useful supplement package available. This author team is committed to (1) building on past experiences as
authors, (2) continuing their leadership role in
bringing new topics and perspectives to the classroom, and (3) focusing on pedagogical innovation
that truly responds to new teaching and learning styles.
This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies.
This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies.
Product Details
Hardcover: 800 pages
Publisher: McGraw-Hill/Irwin; 11 edition (February
10, 2012)
Language: English
ISBN-10: 0078028892
ISBN-13: 978-0078028892
Product Dimensions: 9 x 1.3 x 10.9 inches
0 comments:
Post a Comment